The Nour Group story began in the early 2000s when our founder, David Nour, left his corporate sales leadership and consulting roles to launch an advisory firm with a singular mission: Business relationships should be more intentional, quantifiable, and thus strategic in every organization.
As a student of business relationships, this passion has led us to create a legacy of working with global companies, industry associations, and academic forums in sharing our unique insights, independent perspectives, and battle-tested Relationship Economics® methodology.
Two Decades of a Fundamental Belief That Relationships are a Critical Success Factor.
The Addition of Revenue Operations, Digital Advisory, and Learning Expeditions - Fly Fishing.
More recently, the addition of Jenn Cordz to our leadership team has expanded The Nour Group's capabilities to include revenue operations (RevOps), as well as go-to-market (GTM) digital advisory services.
A bonus has been Jenn's role on the US Women's Fly Fishing team and the opportunity to blend our passion for the outdoors with the commitment to developing exceptional leaders.
For most of the past two decades, our team has focused on creating unique intellectual property on the strategic value of business relationships. We've shared our insights in over 400 published articles, twelve commercial books, an estimated 50 keynotes annually, 200 plus advisory engagements, hundreds of executives and their leadership teams coached, and countless training and development programs.
The common thread between our most successful clients has been a single trait: Visionary Leadership. We greatly admire and aim to elevate and amplify the impact of world-class operators who fundamentally understand that relationships are the single biggest non-balance sheet asset in their organizations, public or private.
Speaking, Advisory, Coaching,
Leadership Development
Leadership
David Nour
Managing Partner, Growth Strategy
A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change.
Jenn Cordz
Partner, Digital Advisory & Learning Expeditions
A technologist, digital advisor, RevOps leader, professional athlete, and board member, Jenn Cordz brings her global clients over two decades of experience to enable their strategic growth through technology and digital transformation.
Clarify your vision, optimize your processes, and elevate your capabilities to become a more relationship-centric organization.
Copyright © 2002 - 2024 | The Nour Group, Inc. | All rights reserved.
Celebrating Our Past.
Managing Our Present.
Inventing Our Future.
The Nour Group Culture
If culture is defined as a set of shared values, beliefs, traditions, behaviors, and artifacts that the organizations' members use as a sense of belonging and contribution to value creation in their work with one another here are key attributes of The Nour Group culture.
Our Mission
What We Believe
A New Beginning
We believe your network is your net worth. Harnessing untapped relationships delivers quantum growth.
How? Creating an integrated, consistent, always up-to-date, and in-context source of the truth for your relationships.
Using AI as a proactive personal assistant to activate relationships ensures you know when and how to meet your relationships where they are by understanding an entire team’s relationships in the context of broader organizational goals, activating hidden connections to maximize account and opportunity management performance.
For the past two decades, we’ve been a student of business relationships - how they work, where they’re neglected, and why some sellers and revenue leaders relationally outperform their peers. Combine this renowned thought leadership with advisory services, and we’ve battle-tested our hypothesis on business relationships’ strategic, intentional, and quantifiable value.
Our findings have proven that a great deal of the heavy lifting in proactively managing complex relationships can be solved via Generative AI and a learning database of actionable insights.
Benefit from Our Insights
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