Interactive Online Roundtables

Join our virtual knowledge-sharing sessions for valuable ideas and engaging content. Nour and his guests are always insightful, provocative, and passionate about how to bridge relationship creation to capitalization.


Tues., Apr. 14, 2020 - 3 PM ET

Storytelling For Meaning In Crisis

Identity is the stories we tell ourselves about ourselves. And when organizations face a crisis, identity emerges as an urgent conversation. Who are we? Who are we NOW? Whom will we be after all of this? If you’re a leader, you’re the narrator. Your urgent task is to help your system make sense of who we are, where we are, and what needs to happen next. 


I distinctly remember it in my childhood back in Iran. A plethora of cousins would spend weekends at my grandparents' home. When a terrible storm would come, many of the younger ones would run into their room, frightened by the associated sights and sounds. My Persian grandfather, a wise, well-read and traveled masterful storyteller, would calmly distract us from the storm with tales of heroes and villains amid the seemingly insurmountable odds. He'd weave a vision of a brighter tomorrow with the power and promise of the human spirit, examples of kindness, bravery, trust, initiative, and learning moments when the heroes of the journey failed.


The current business climate isn’t that dissimilar. And yet, when it comes to conveying critical aspects of an organization’s current challenges and opportunities in this crisis, many leaders fumble. You’ve been speaking for 30 minutes on that all-team Zoom web meeting, and not only is the audience not listening, but they won’t remember any of the points from your list, five minutes after the call ends.


How do you engage and influence people to act amid the current crisis? We believe the answer lies in storytelling for meaning.


In this webinar, Davids Nour and Hutchens will share from their experiences in working with Fortune 500 leaders all around the world to invest in their relationships, tell stories and create institutional meaning. You will explore the strategic narratives you should be telling now to make sense of these unprecedented times… and align your team for innovation and action. 


In this webinar you will: 

  • Explore why storytelling is a critical skill in crisis leadership

  • Consider storytelling as a strategic act: “Which stories should we be telling now?”

  • Encounter a taxonomy of story types that will illuminate the stories that you should tell to create alignment during a disruption

  • Discover some of the “narrative assets” — the strategically valuable stories you have (including some you probably never thought to tell!)

Friday, Apr. 17, 2020 - 1 PM ET

Visual Strategy Pivot

If you had to present your team/organization's mission-critical needs today on ONE page, how would you do it? You'd make a list. How could then others share your unique story? Did you know our brains process visuals 60,000 times faster than text?

Corporate leaders are under enormous pressure amid the current storm. They're concerned for their families, communities, and employees. Their inability to travel and the uncertainty of the current storm is making presenting mission-critical needs, particularly aggravating. 

While simple, clear, consistent communication is more critical than ever before, many presentations we've seen continue to bombard others with corporate jargon, unlimited data, and overcomplicated processes and dependencies.

That's why we're taking our battle-tested Strategy Visualization expertise and have created a more agile, nimble, and action-oriented Visual Strategy Pivot.

Join David Nour and Lin Wilson as they demonstrate how any initiative must be simplified into its core elements. From there, leaders and their teams can quickly create visuals to help shape learnings, meaning, and mission-critical needs - every day! 

Friday, Apr. 24, 2020 - 3 PM ET

The Evolution of the Association Strategy and Business Model

COVID-19 is challenging any public gatherings, endangering or outright canceling many association events. Although this black swan event may feel temporary, it does question the fundamental value and long-term viability of an association strategy and business model. The association industry no longer has the market cornered on intellectual capital/ideas, and there are certainly other ways for me to meet industry or professional colleagues, suppliers, and prospective clients or distribution channel partners.

So what should the evolution of the association, and association management company strategy and business model look like? What are the enablers of this evolution, and which critical factors could deter the association model to remain relevant?

During this highly engaging and interactive online roundtable, we’ll discuss market disruptors as the new norm, the fundamental challenges for association leadership to manage the present, while they invent their futures, the compelling case for mergers and acquisitions, and an investment portfolio of business model innovations. From storybranding your real value to a broad audience to the 80/20 business system for profitable growth, strategy visualization to clarify, communicate, and cascade a strategic path, and definitive next practices, this is a not to be missed one-hour with two strategic and respected advisors.

Join David Nour, author of best-selling books Relationship Economics, Co-Create, and the forthcoming Curve Benders, and Elisa Pratt of Brewer Pratt Solutions, as they discuss how Associations, and Association Management Companies must evolve to remain relevant.


Strategy Visualization

There is no playbook for our current market dynamics. The unprecedented speed of this global pandemic is creating organizational shock and uncertainty. Learnings, shared internally, broadly distributed, will be vital to restoring, growing, and improving your footprint vs. weaker competitors.


What if you were able to tell a story or share actionable information via a single image? Instead of Death by PowerPoint, a report or a spreadsheet, what if you could convey stories that were visual and engaging? We believe the human mind's ability to consume and process visual information 60,000 faster than text or numbers, maybe a viable path to clear, concise, and consistent communication. 


Welcome to Strategy Visualization.

This highly interactive session introduced the audience to how to simplify their vision and the path to get there, how to better understand their target audience, and tell a more engaging and impactful story. In this session, David Nour and Lin Wilson shared a glimpse into their upcoming Virtual Strategy Visualization course at Vanderbilt University's Owen Graduate School of Management, Executive Education program on April 15+16, 2020.

Nour on Relationship-Centric Growth/Sales Success

In 2020, asking a sophisticated B2B buyer "what keeps you up at night," is likely to get you thrown out of their office. It's intellectually lazy and demonstrates zero due diligence, ability to think and synthesize, or intelligently engage. When engaging B2B buyers, you need to bring your strategic relationship development A-game! Unless you've been living in a cave, COVID-19 is also a perceived storm at the moment for many organizations.


So, how do you elevate yourself above the market noise to engage and influence their thinking and call to action? I believe regardless of whatever product/service we sell, we are all fundamentally in the relationship business. So, I want to show you how to become more effective and impactful in reaching new prospective buyers. And how to convert more contacts into value-based relationships.


This highly interactive online roundtable will focus on converting everyday contacts you need to succeed into strategic relationships. I'll share our research from 10,000+ B2B professionals who have taken our Relationship Economics Quiz, what they're looking for in your approach, what works and what doesn't. We'll cover phases of strategic buyer relationships, so you accelerate your relationship success from now to next. I'll also share some ideas on how to get creative with your strategic relationships, in the midst of the COVID-19 concerns. Come join us.

The Power of Strategy Visualization

We live in an on-demand society. Whether talking about food, entertainment, or information, people want things to be simple, easy, and fast. In both our personal and professional lives, our ability to engage and influence others is dependent on how quickly and easily we can convey information on which they can take action.


What if you were able to tell a story or share actionable information via a single image? Instead of Death by PowerPoint, a report or a spreadsheet, what if you could convey stories that were visual and engaging? 


Welcome to Strategy Visualization.


This session delivered key insights from the course taught by David Nour at Emory University’s Goizueta Business School. Hundreds of global leaders have used these insights to clarify their message, communicate succinctly, and gain buy-in from key stakeholders – and now you can learn how to do the same.

How Broadway Does Pitches

Have you ever wondered how Broadway producers select just one idea out of the hundreds of pitches that come across their desks on a regular basis? What can the business world learn from this unlikely parallel universe?


If you want to get your ideas, initiatives, or products noticed, remembered, and most importantly, funded, you’ve got to tell a great story. And we believe that story is best told visually.


During this fantastic second session in our Strategy Visualization Thought Leadership Series, we uncovered the 3-5 best practices you can learn from those whose ideas have been tapped for multi-million-dollar investments, all on the premise of a great story.


David Nour, the author of best-selling books Relationship Economics and Co-Create, engaged Kyle Wright, Digital Director of The Shubert Organization, a theatrical production organization and a major owner of theaters based in Manhattan, and Tim Kashani, Producer & CEO/Founder of Apples and Oranges Studios as they discuss how Broadway does pitches.

10 Insights To UpSkill Yourself In the $3T Healthcare Industry 

Many often reference the impact of the healthcare industry on our country’s GDP. What is left out of the conversation is the rapid pace in which the healthcare industry is evolving and transforming. 


This evolution brings equal parts challenges and opportunities. Challenges in outdated tools, processes, and practices. Opportunities in new skills, capabilities, and efficiencies. Make no mistake about it - what got you here, won’t get you there (the title of a best-selling book by Marshall Goldsmith). You’ll need new skills, knowledge, and behaviors to succeed. 


What insights do you need to shift, adapt, learn, and grow in this time and space of incredible speed and agility in healthcare?


Vic Gatto, Founder and CEO of Jumpstart Health Investors, and David Nour, Founder and CEO of Health NXT, share a discussion on current and impending healthcare industry trends. This session focused on your ability to identify and contribute value to quality, accessibility, and experiences in healthcare.


It’s time to upskill yourself. This highly interactive online roundtable is your roadmap from now to next.

3500 Lenox Road, NE
Suite 1500
Atlanta, GA 30326

  • LinkedIn - White Circle
  • Twitter - White Circle
  • Facebook - White Circle
  • Instagram - White Circle
  • YouTube - White Circle

© 2020 The Nour Group, Inc.


  • White LinkedIn Icon
  • White Twitter Icon
  • White Facebook Icon
  • White Instagram Icon
  • White YouTube Icon