Intrigued by the simplicity of their model, I became an avid student and soon began to integrate the methodology into my own consulting practice, in support of a dozen or so client engagements, and integration of the content into several executive education programs. I began using the Strategyzer library of videos, exercises, templates, and have helped hundreds of individuals in a broad spectrum of industries create their own business model canvas.
In 2014, I invited Yves to deliver a keynote and full-day workshop at one of my client executive education programs and we've stayed in touch since.
Having spent time at a Strategyzer Masterclass, getting immersed in their various tools, and becoming friends with Alex through the Marshall Goldsmith MG100 community, I'm constantly evaluating the organizational challenges and opportunities in the implementation of these ideas.
For example, can you really create a value proposition (at the heart of the model) if there isn't authentic demand (as described by Dr. Merrick Furst, Distinguished Professor of Computer Science and the Director of the Center for Deliberate Innovation at Georgia Tech)?
It was great to have Alex on this podcast. Head over to the Nour Forum for the show notes, additional resources - including downloading of the various tools, and more discussions on business model innovation, under the Curve Benders thread.
Enjoy the podcast,