The latest episode of the Curve Benders Podcast is live with renowned business thinker, former CEO, popular TED speaker, and bestselling author, Margaret Heffernan.
I was fascinated by our conversation on how our society has become increasingly obsessed with predicting the future. Margaret and I discussed how as a society, we find doubt and uncertainty so uncomfortable that entire industries have been created to feed our “prediction addiction.” But the future remains as unknowable as it always has despite our technological progress. The COVID-19 pandemic is a perfect example of our forecasting failure.
In her new book, UNCHARTED: How to Navigate the Future, she chronicles our love affair with prediction and reveals how we can forge ahead with creativity, agility, and preparedness. She explains why our efforts to forecast the future are futile in our complex and ever-changing world and proposes a better way forward.
She is a Texas-born, Cambridge educated author, former media CEO, award-winning journalist, and BBC documentary maker whose TED Talks have been viewed more than twelve million times. Her six previous books include Willful Blindness, which was named one of the most important business books of the decade by the Financial Times.
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